Ramallah- Sinokrot Food Company, a leading company in the field of food industry in Palestine, rewarded major Palestinian sellers and distributors as a show of gratuity for their trust in the company. Eng. Mazen Sinokrot, company Chairman, attended the event and dinner ceremony held at the Grand Park Hotel in Ramallah. The show included a segment to showcase the company’s newest products, and another to distribute gold among distinguished distributors of SGG products.
In his speech addressing the crowd, Eng. Sinokrot thanked the distributors and called them a strategic partnership, and complimented them for their contribution to the continuous success and hard work since 1982. The company has grown since that date from a nine employee company to a group of companies- Sinokrot Global Group (SGG), creating thousands of job opportunities to Palestinians in different fields and sectors. Eng. Sinokrot also confirmed the company’s commitment to transparency in all of its sales and announced the soon launch of a new company brand: “We will soon announce the launch of a new, rebranded logo for Sinokrot companies, one that reflects our new vision and passion to grow locally and globally, and to remain the leading group in different investment projects.”
He further noted that Ali Baba has become a national high quality Palestinian symbol, confirming that it is widely sold and is worthy of the trust of the Palestinian consumer. Ali Baba is exported to different Arab, European and American markets. Following the Chairman’s speech, Eng. Muhsen Sinokrot, Sinokrot Food Company General Manager, introduced the audience to the company’s new products. The company has started production of several new products: Sinokrot Wafer, a new coconut flavor of Ali Baba, and Safari, a chocolate covered animal shaped biscuit, as well as two different flavors of petit beurre biscuits. Eng. Muhsen Sinokrot also thanked the new team of international engineers at SGG for their hard efforts of research and development stretched over a time period of two years to introduce new quality products to the market.
The company rewarded its distributors with Gold coins, gold ounces and gold jewelry and thanked them for their great efforts. One distributor thanked Sinokrot Food Company for its continuous support. Finally, it is worth noting that Sinokrot Food Company was established in 1982, and later diversified its business to include sectors in the Palestinian economy with a potential for growth and comparative advantage, including: Industry, Agriculture, Tourism, Trade and IT.